Gradient background
Gradient background
Shape img
Shape img
Shape img
Shape img
Shape img

(Re)shaping finance to suit you.

Whether you want to save with us or buy a home with us, we’re on your side. No debt. No interest.
Just great returns.

Sign up
Background pattern
Gradient logo


Peace ✌ – say hello to our new look! We’ve (re)branded from Primary Finance, what do you think?
Play icon
pfida rebrand video
Heart icon 630
Fire icon 481
Testimonial pattern
Testimonial pattern
Our products

Introducing the future of finance.

An ethical and fairer way to manage your money.

*Tax-free returns: Subject to status. For UK taxpayers, total dividend income across all sources is tax-free up to £1,000 per year. You should check your individual circumstances and are responsible for your own tax affairs.

About us

Our new ethical solution.

Join us on the journey to a fairer, ethical world of finance that gives back to society.
Shape image
Shape image
Shape image

For the people.

We believe banking and finance should be fair and equitable for all. By creating a shariah-compliant solution, free of debt and interest, we know we’ve found something that works for everyone.
Explore Pfida
Background image

Grow-Your-Savings with Pfida.

Use our handy calculator to see how much extra you could grow your savings by investing in a Pfida savings account.
How much do you want to invest?
Save with Pfida
Powered by Pfida emblem
Your expected annual profit rate will be:
Include net benefit savings
Net benefit savings include the savings made through zakat exemptions. Zakat is a duty that Muslims have to donate a certain proportion of their wealth each year to charitable causes. Investments utilised in any of our Grow-Your-Savings accounts are zakat exempt.
*This calculator helps provide a rough estimate and should only be used as guidance. Register and log in now to use our more detailed calculators to find out how you can benefit with a Pfida GYS, GYS+ or GYS Pro account.
Save with Pfida
Our tech

Your money. Your control.

Have full control over how your money works for you through your account. Click a few buttons, let our tech do the rest for you.
Register now

That’s not all.

Here’s a glimpse into some other features and products we offer:
Rental discounts

Get rewarded with more equity by meeting your chosen monthly target.

Equity buffer

Trade your equity to cover your rent if you’re facing financial difficulty.

Flexible monthly payments

Change your monthly payments, whether it be your equity amount or opting to pay rent only.

Customer stories

Don’t take our word for it.

See what our customers have to say about their experience with us.