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Your Pfida home: no debt, no interest 

Whether you want to save with us or buy a home with us, we’re on your side. No debt. No interest.
Just great benefits.

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Pfida

Peace ✌ – say hello to our new look! We’ve (re)branded from Primary Finance, what do you think?
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It was ethical, it was devoid of interest, it was true risk sharing – it was devoid of debt as well. I remember thinking oh my goodness this is the answer to my prayers, how do I sign up?!
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The application process was very smooth, the entire process was done online and there was plenty of support from staff, both over the phone and by email.
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I found the team to be professional, I really like their online platform through which I can manage my home finance account.
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I have been recommending Pfida since hearing about you.
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I know Pfida and how great the initiative is.
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Keep up the good work!
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Very easy to use and very standout.
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Our products

Introducing the future of finance.

An ethical and fairer way to manage your money.
About us

Our new ethical solution.

Join us on the journey to a fairer, ethical world of finance that gives back to society.
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For the people.

We believe banking and finance should be fair and equitable for all. By creating a shariah-compliant solution, free of debt and interest, we know we’ve found something that works for everyone.
Explore Pfida
Finance.
Fairer.
Together.
Finance.
Fairer.
Together.
Finance.
Fairer.
Together.
Finance.
Fairer.
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Finance.
Fairer.
Together.
Finance.
Fairer.
Together.
Finance.
Fairer.
Together.
Finance.
Fairer.
Together.
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Savings

Grow-Your-Savings with Pfida.

Use our handy calculator to see how much extra you could grow your savings by investing in a Pfida savings account.
How much do you want to invest?
£50000
£1K
£100k+
Save with Pfida
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Your expected annual profit rate could be:
Include net benefit savings
Net benefit savings include the savings made through zakat exemptions. Zakat is a duty that Muslims have to donate a certain proportion of their wealth each year to charitable causes. Investments utilised in any of our Grow-Your-Savings accounts are zakat exempt.
Your saving opportunity
Over 1 year, investing £ with an annual target return rate of will help you save:
£
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On average, a traditional bank could give you £ Over 1 year through their offered interest rate.
*This calculator helps provide a rough estimate and should only be used as guidance. Register and log in now to find out more about our accounts.
Save with Pfida
Our tech

Your money. Your control.

Have full control over how your money works for you through your account. Click a few buttons, let our tech do the rest for you.
Register now

That’s not all.

Here’s a glimpse into some other features and products we offer:
Rental discounts

Get rewarded with more equity by meeting your chosen monthly target.

Equity buffer

Trade your equity to cover your rent if you’re facing financial difficulty.

Flexible monthly payments

Change your monthly payments, whether it be your equity amount or opting to pay rent only.

Customer stories

Don’t take our word for it.

See what our customers have to say about their experience with us.
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I don’t feel the pressure of having that debt on my head because of this product – it’s a debt free solution. I couldn’t have asked for more.
Abu Ismail
Purchased March 2021
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I found the product provided by primary finance to be quite unique. Having been a customer now for almost 6 months, I found the team to be professional and I really like their online platform through which I can manage my home finance account.
Umer Malik
Purchased March 2021

What’s new?

Find out about Pfida features, new updates, customer stories, and more through our articles.
Pfida News
Pfida's Diversity Equity and Inclusion report cover 2023

Celebrating Our DEI Progress: Pfida’s 2023 Diversity, Equity, and Inclusion Report

Each individual at Pfida plays a vital role in shaping our journey from a growing scale-up to an impactful fintech leader. Creating an inclusive environment for our employees is as much a priority as it is for the communities we serve.

Book icon 4 min read
By Kaynat C.
Promotions

Get ready for Ramadan with our personalised Pfida 2024 timetable – designed for mobiles.

With Ramadan fast approaching we know our Muslim community will be busy preparing for the month ahead. If you haven’t downloaded your Ramadan timetable yet – we’ve got you covered! We’ve created our own Pfida Ramadan timetable to help you …

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By Aimée B.
Pfida News
Raza Ullah handing Pfida customer Dimitri the keys to his new home

Pfida celebrates completing on their 100th home! 🎉

In January 2024, we successfully completed on the purchase of our 100th Pfida home. To celebrate this monumental milestone, Raza and some of the team visited our 100th homeowner, Dimitri and his family, to personally hand the keys to his …

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By Naima C
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