Privacy Policy
This is a short guide to how Pfida uses your personal data on pfida.com, in the Pfida app and for our products. Our full Privacy Policy has the detail.
Who we are
Pfida Ltd runs pfida.com and the app, and arranges our products. Pfida Finance PLC is the company you invest in, or enter into home finance with. Both use your data and share it with each other to run your products.
What we collect
Your contact and identity details, ID documents, financial, employment and property details, your products and payments, the results of identity, credit and anti-money laundering checks, and your messages to us. With your consent, we also collect how you use our website and app, and which advert brought you to us.
Why we use it
To open and run your products, assess your application, meet our antimoney laundering and record-keeping duties, prevent fraud, and keep our services working. We send marketing and use analytics and advertising cookies only if you agree.
Cookies and meta advertising
Nothing beyond strictly necessary cookies runs until you choose. If you accept advertising cookies, we tell Meta when someone who came from our Meta adverts signs up, subscribes or invests, using scrambled contact details and never amounts or account details. Change your choice at any time through Cookie settings.
Who we share it with
Automated decsions
Your place on the home finance waiting list and the timing of divestments are set automatically. You can ask for a member of staff to review either. Every application decision is made by a person.
How long we keep it
Anti-money laundering records for 5 years after our relationship ends, your customer file for 6 years, and signed property documents for 12 years. Marketing contacts who do not become customers are kept for 2 years from their last engagement.
Your rights
You can ask for a copy of your data, or ask us to correct, delete or restrict it. You can also object, move it to another provider, or withdraw consent at any time. You can unsubscribe from marketing in any email.
You can also contact us:
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by post at Mirror Works Workspace, Office 3.07, 12 Marshgate Lane, London, E15 2NH;
Questions or complaints
Contact our Data Protection Officer at dpo@pfida.com or by post to Mirror Works Workspace, Office 3.07, 12 Marshgate Lane, London E15 2NH. We acknowledge complaints within 30 days. You can also complain to the Information Commission, the UK data protection regulator.
